top of page

SELECTED WORK

Work Built Around Strategy, Creativity & Impact.

A collection of real-world projects and conceptual case studies spanning website design, digital marketing, content strategy, community management, and creative direction.

REAL-WORLD WORK

Professional Projects & Results.

Selected work created for organizations, communities, brands, and digital audiences.

Creator-Continuum-Crown-Centered-Smaller.png

CREATOR CONTINUUM™

ECOSYSTEM STRATEGY . BRAND ARCHITECTURE . ORGANIZATIONAL DESIGN

Designed and built a multidisciplinary creator ecosystem, including its brand architecture, organizational structure, programs, systems, and growth strategy.

CREATOR CONTINUUM ARENA™

GAMING STRATEGY . PLAYER EXPERIENCE . TOURNAMENT OPERATIONS

Created and developed a competitive gaming division with tournament systems, player experience, staffing, creator participation, and event strategy.

RoE_KeyArt_LOGO.PNG

GREY STATE STUDIOS

CONTENT CREATION . GAMING MARKETING

Produce short-form gameplay promotional content, trailer, and livestreams as a creator for the studio.

4B8E4FEE-690F-4455-9434-CB1254646417.PNG

COLLAB LAB℠

PRODUCT STRATEGY . SYSTEMS DESIGN . CREATOR ECONOMY

Designed a structured creator collaboration system connection discovery, proposals, approvals, project completion, incentives rewards and administrative workflows.

ARENA REGISTRATION PROTOTYPE

UX STRATEGY . PRODUCT DESIGN . WEB PROTOTYPING

Designed and prototyped a tournament registration system that connects team intake, roster management, check-in, and event operations in one player-focused workflows.

IMG_7429_edited.jpg

EMPULSE LEAGUE

COMMUNITY MANAGEMENT . CREATOR PROGRAM . DIGITAL CREATIVE

Community management, creator program development, digital content, and community engagement for a growing gaming league.

7CFE3AC1-99EC-404B-8BE5-19F8D79FB8C0_edi

TIKTOK GROWTH  STRATEGY

COMMUNITY STRATEGY . ORGANIC GROWTH

Developed and executed an organic content strategy that strengthened brand visibility, audience engagement, and recognition, contributing to a 207.3% increase in views.

CREATOR CONTINUUM™

CONCEPTUAL CASE STUDIES

Ideas Developed Into Full Digital Concepts.

PNG image.png

LUNARX

INTEGRATED MARKETING . CAMPAIGN STRATEGY . GAMING

Developed a conceptual integrated marketing campaign combining multiple marketing modes focused on promotion for a gaming and esports audience.

2C11F89F-AEF1-4F7C-B251-2150D0298549.PNG

RENEW PODIATRY

WEBSITE REDESIGN . UX/UI . DIGITAL MARKETING

Reimagined a healthcare website experience with clearer navigation, stronger visual hierarchy, improved service presentation, and more modern patient-focused brand presence.

wellness case study visual

LUMIÈRE

BRAND CAMPAIGN . DIGITAL MARKETING . CREATIVE DIRECTION

Developed a cohesive wellness campaign combining brand identity, content, and digital marketing.

case study visual of a fictional clothing company

NEXUS

WEBSITE REDESIGN . UX/UI . DIGITAL MARKETING

Designed a modern e-commerce experience focused on strong branding and intuitive shopping.

bottom of page